Our Approach
At Haystack, we align the people, process and technology to best support our partners in building their intelligence systems.
While we spend our days helping partners with the disruption of today's market, we know the importance of matching our approach to our partner's ways of working. There are opportunities to accelerate where feasible and change as pivots emerge. In order for work to stick, we look to influence culture change more than just adding a new capabilitiy.
Priority 1: Own your data
Don't rent your data from your agency. Own it. When you own your data, you own your ability to power internal analysis at scale, accelerate learning capabilities and maximize current/future opportunities with AI.
Priority 2: Your context matters most
Gathering your data into one place is a great start. Once its collected, start the process to understand it and organize it for use. This happens by ensuring your specific business context is reflected in the data.
Priority 3: Outputs > Dashboards
Data visualization is key but its more important to match the audience to the output which may or may not be a visualization. If a dashboard is needed, ensure that it is done with intent and is the answer to a question.
Getting culture right enables success with technology.
Our approach covers three key areas:
People
Process
Technology
At Haystack, we help you get organized to make the most of opportunities with AI.
A brand's intelligence system is like a fingerprint.
The intelligence system should be unique and specific to the need's of the brand. This is not an "out of the box" approach.
Systems are large and vary in complexity. They connect the dots. They bring understanding to tough questions of the business, e.g. connecting media to audiences to optimization and outcomes.
Intelligence systems empower the business to lead knowing they can embrace change, pivot as needed, disrupt and be proactive vs. disruption they face.