Own Your Data.
Haystack is a professional services firm dedicated to helping brands do more with their data.
At Haystack, we exist to help brands make the most of their data and position it to empower their business.
It all starts with data ownership. Ownership not just because you can but because you want to do more with your data. Doing more with your data could be leaning into AI experiments, positioning more internal capabilities, expanding modeling work, preparing for review, etc. Whatever the opportunities, owning your data is as much a culture change as it is a capability.
We look at data empowerment across three areas:
People
The people that utilize data vary across the org from those who use it, need it, want it to those who support it, make it useful and find it. Our work is to understand these flows and the people involved. We know the importance of culture in supporting how businesses succeed with data.
Process
To ensure long-term success with data empowerment for your business, it's important to understand the ways of working with data across the enterprise. Process is about repeatable success. It's our goal to ensure that process enables data to help the business grow.
Technology
Technology is not the disruptor. Technology should enable disruption. It's a critical framing that is foundational to how we look at technology. Your existing tech stack is an input into the work to define the ideal vision and where change is needed. Haystack has also invested in our own technology to help partners that need acceleration.
At Haystack, we know the importance of culture to ensure success with new capabilities.
We turn complexity into opportunity.
Own Your Data.
Make it Yours.
Focus on Outputs.
Kickstart your AI initiatives.
Artificial intelligence is an accelerator for business. It's also an accelerator for garbage in / garbage out if you haven't organized your data for use.
At Haystack, we can help you position your data to make the most of AI.