About Us
At Haystack, our purpose is to help brands turn complexity into opportunity. We want you to connect signals, theories and questions to answers. Fast.
It's at the core of our approach and the core of our being. Brands face complexity on a daily basis. Our team has lived that complexity as leaders in marketing, media and digital at globally recognized CPG, services and technology companies.
Haystack started with a promise.
Haystack was started by Jason Loehr, JLo as most people know him. His promise was to help his friends make the most of their data. To lean in and help drive change.
His experiences span brand, media, digital, eCommerce and more. Throughout those experiences, he recognized the opportunity to position data as fuel for growth. His recent experience of leaning into building intelligence systems with enterprise brands was the catalyst to launch Haystack. Brands are where we typically focus our efforts given the change they face with agencies, channels and platforms. As brands continue to identify opportunities with AI, it's critically important they get their data house in order. The more disconnected their data, the more garbage in / garbage our AI amplifies.
Proven Leadership
From CPG to technology and media, our team comes from a diverse set of organizations. We've worked with data in support of startups, emerging businesses and global enterprise brands. At every step, we've delivered value back to partners which was the catalyst for building Haystack to scale that value delivery.
Proven Approach
Starting with Data Strategy on thru org development, skills training and innovation agenda, we've helped partners position data to empower their business. We build on consistent formulas, rubrics and approaches to identify, amplify and accelerate opportunities in support of your intelligence system.
Proven Technology
Our technology is built on the foundation of 200+ clients, scaled up to meet the needs of enterprise clients and advanced infrastructure needs. Our team has led integrations from a wide array of sources, directly and indirectly. Our bespoke approach builds the system that meets your needs on your terms to exceed your goals.
