_ WHY WE DO
About Haystack
We exist to help brands turn complexity into opportunity.
It's at the core of our approach and the core of our being. Brands face complexity on a daily basis. Our team has lived that complexity as leaders in marketing, media and digital at globally recognized CPG, services and technology companies. Turning this complexity into opportunity starts with owning your data, not just renting it from your agencies and partners. We're here to help with that ownership.
Ownership does NOT mean having a data warehouse. It's about building an intelligence system that includes people, process and technology. A system that streamlines the ability to identify signals, allow for further exploration and realize insights to drive growth.
Proven Leadership
From CPG to technology and media, our team comes from a diverse set of organizations. We've worked with data in support of small+medium business, emerging businesses and global, enterprise brands and houses of brands. At every step, we've delivered value back to our teams which is the catalyst for building Haystack to scale our value to partners.
Proven Process
Starting with Data Strategy on thru org development, skills training and innovation agenda, we've helped partners position data to empower their business. We build on a consistent formulas, rubrics and approaches to identify, amplify and accelerate opportunities in support of your intelligence system. We are very aware of the time and effort needed to bring these systems to life across existing resources, net new needs, hybrid integrations and more.
Proven Technology
Our technology is built on the foundation of 60+ clients, scaled up to meet the needs of enterprise clients and advanced IT needs. Our team has led integrations with data from a wide array of sources, directly and indirectly. Our bespoke approach builds the system that meets your needs on your terms to exceed your goals.
In the Community
We proudly support Susan G. Komen
Welcome to Haystack.
We are your experts in building intelligence systems that bring data strategy to life for brands.
Let's talk about what you're working on and how we can provide some trusted, outside perspective.
